The Metaverse is a digital reality you can access through special devices, such as augmented reality glasses. In it, you can interact with other users through your avatar. Unlike video games, it is not a fictional universe but a virtual world that is part of reality.
The technologies that makeup cyberspace are based on virtual reality. People began to talk about it in the 90s, and currently, many are betting on it. Some build their multi-universe workspaces, and others create products for the avatars…
When you interact in this parallel world, you can communicate with other avatars and the universe itself. You are a participant in all the changes that occur around you.
One of the main defining characteristics of the Metaverse is that it is subject to the laws of physics. The rules by which it is governed are very similar to those of real life, and there is even a shortage of resources.
It is not owned by a single platform or company but belongs to all users. Blockchain technology allows all transactions to be secure and easy to trace.
To this, we must add that it is autonomous and persistent. This means that it continues to work even if you are not using the parallel universe. Therefore, it has the property of being a living organism.
As it is a virtual space, it eliminates any barrier. There is no limit to the number of people who can use the parallel universe simultaneously or what activities they can do in it.
And finally, we highlight that users can participate in virtual economies with cryptocurrencies. This means you can buy and sell clothing, digital assets, and event tickets…
Metaverse Types: META
There are different types of Metaverse, and generally, they are grouped into two large families: centralized and decentralized. I will explain it to you below:
The centralized META has an owner, so everything you buy in that virtual world is not yours but the owners. Some companies and brands base their business model on this parallel universe.
Some people prefer to buy a digital asset that is not theirs in a virtual world where it is worth nothing if they lose it. In this area, video game titles stand out, where users can interact with each other and purchase accessories.
The decentralized, on the contrary, has no owner. Therefore, everything that users buy in the virtual world is theirs. Currently, there is a legal vacuum on him; but in the coming years, governments will approve new legislation.
There are virtual reality platforms that sell plots, in exchange for cryptocurrencies, in the alternate universe. Once acquired, they can be profitable in different ways: resell the land, build a property on it, advertise, rent the plot to organize events…
To buy parcels in the parallel world, you need a digital wallet, cryptocurrency and an account on the platform. You can customize these spaces by changing from 2D to 3D.
In addition to the two large groups we have just seen, there are three types of Metaverse.
The World of Limited Virtuality is the one we already know and represents a transition between the current Internet and what will come. It is an online three-dimensional world where you can manage characters/avatars that interact with each other, buy and sell NFT and freely explore an open digital world. Like video games, but with you being the protagonist of it.
The second type of Metaverse that the big tech companies are betting on that will have the greatest reception is the Mixed Reality Metaverse, which integrates virtual reality and the physical world. Companies like Apple and Microsoft are already creating these transparent glasses that scan the environment around you with sensors and paint the Metaverse in the real world that you are seeing.
The last type of Metaverse is 100% immersive. It will be a total experience where you can have virtual experiences and feel them as if they were real. There are already companies that are developing suits to be able to feel in these virtual universes. If virtual reality allows us to enter our favourite virtual worlds, we can also feel with these suits.
Marks In The Metaverse.
Different firms from the fashion, entertainment, car and other segments have submitted innovative proposals to integrate into this virtual world.
The Balenciaga brand teamed up with Epic Games (Fortnite developers) to bring their style to the popular video game. Once again, the brand bases its strategy on developing digital and physical products. In addition, it is possible to create your “looks” within the game universe.
In January of this year, Warner Music announced the launch of a virtual site in The Sandbox (an Ethereum-based metaverse). There, the record label has bought a piece of (virtual) land creating a combination music theme park and concert venue. The Sandbox is one of the great platforms of the virtual world, where various companies have already landed: Adidas, Atari, Gucci, and even Carrefour or PwC (Hong Kong).
From March 24 to 27, 2022, the first edition of Fashion Week was held in the Metaverse. For many companies in the fashion industry, it was considered a historic milestone: four days of virtual catwalks, access and participation in conferences with relevant people in the fashion sector, pop-up stores to buy luxury items, as well as digital assets for avatars. as physiques and even celebration of post-parade parties.
Another example in 2022 is the DO Ribera del Duero Dominio del Pidio winery, which has become the first Spanish winery to take its business to the Metaverse (a virtual world that recreates reality), interacting with all its elements. An environment made by and for wine lovers” that allows you to connect with people with similar interests.
The new virtual world opens up a niche of opportunities in the business and labour fields for all companies and sectors. Ultimately, the Metaverse aims to build a 100% immersive experience. And everything indicates that it will be the successor to the mobile Internet in the coming decades. It will allow users to consume content in real-time through virtual experiences. New technologies will take a qualitative leap to improve experiences and make them more immersive.