The website for your own company is ready! Attention was paid to a balanced mix of information and emotion in the texts. Meaningful images and funny animations loosen up the text flow. And the navigation leaves nothing to be desired in terms of user-friendliness. So nothing is missing. Nothing? But! No visitors end up on the company website when searching for a specific product and ideally turn from a prospect to a customer. Their absence is very simple: despite entering a few keywords on Google or another search engine, they could not find the website.
SEO Is Mandatory
This scenario shows how important SEO optimization is for every professional website and why young entrepreneurs or freelancers should not do without the services of an experienced search engine manager when starting their business. He is a specialist in SEO (Search Engine Optimization) and knows all the tricks that climb a website in the so-called ranking (the order in which search results are displayed). An important basis for this is the use of the right keywords.
Keywords – What Exactly Are They, And How Are They Used?
If you want a lot of clicks on your site and want to stand out from your competition as an entrepreneur in terms of traffic (stream of visitors to the homepage). If you want to sell something noticeably, interested parties must be able to find it easily on the Internet. As a website operator, you can do this with keywords. The game around the race for placement on the search result pages (SERPs) in Google ranking goes like this: Prospects are looking for a product or service, possibly in a specific city or region, and enter a few search terms on Google. Those who can also have these keywords in a certain frequency on their website (in text and headings and the meta description) have the edge. However, keyword research is not easy and should be carried out by a competent search engine manager. He knows,
Optics or Optics?
Just two examples: If you see yourself as a “specialist shop for individual optics in Germany,” hardly anyone will search for this on Google – no matter how often you write this combination of words on your website.
Targeted Keyword Research
In contrast to the layman, an experienced search engine manager knows exactly how Google and colleagues work. It’s not about SEO optimization with keywords. Some to the respective company to find suitable words and incorporate them as often as possible. Google also has a “flavor limit” and will devalue your site if the keyword placement becomes spammy, making the site unattractive to the reader. In addition, Google rewards existing traffic and thus the attractiveness of a page and considers the searcher’s intention. So it’s not right to see Google as an “enemy” who wants to make life as difficult as possible for website operators. Google and other search engines are based on users’ needs, and if you see them as your potential customers, you must see this as well. Therefore, targeted keyword research is not a form of harassment but a successful way of bringing supply and demand together online.
What Does A Successful Keyword Need?
When it comes to keyword research, the most important thing is the conversion rate, search volume, and competition are important. In an online business, the conversion rate is the relationship between interest and goal-oriented activity. Specifically: How many visits to your website result in a prospect buying something from you? The search volume concerning the individual words is also important for keyword research. Of course, a search engine manager will give special importance to the keywords that are searched for particularly frequently when optimizing your site on-page.
Short Tail, Defend and Conquer – What on Earth Does That Mean?
The keyword search vocabulary probably sounds like a closed book to you. However, it is all about how a keyword should be designed for its respective purpose. Short-tail keywords are single words (“opticians”). Many lay people see them as the actual keywords but often only have a small effect on their own.
Helpful Tools For Keyword Research
Both the experienced search engine manager and the interested and tech-savvy layperson will find powerful tools on the Internet that can help efficiently with keyword research. Not infrequently, they are even available for free use. Effective tools are available from Google itself, as the company is interested in a user-friendly and, above all, efficient search function: The “Keyword Planner” includes current ranking criteria in its calculations.
What is particularly interesting about the “Keyword Finder” is that it also looks for long-tail keywords from the point of view that a company only has to compete with other comparable providers to a small extent after the keyword research.
Search Engine Optimization For More Business Success
Even the first glimpse into the world of keywords shows the importance of targeted keyword research and placement for search engine ranking and thus the findability of a website. Even those who do not have a professional search engine manager in their company should not underestimate the potential of Google & Co. for website rankings because, in times of multimedia and mobility, this importance will continue to increase and significantly influence business opportunities via the online sector.
Also Read: Search Engine Advertising – What It Is And How To Succeed With It?