Unified Commerce, recommerce, the growing influence of networks or fintech … Back to these underlying trends that will impact online Commerce
The share of e-commerce in retail trade reached 13.4% in 2021, i.e., almost 1 in 6 purchases made online and represents 112 billion euros.
This phenomenon, accentuated by the closure of stores due to the health crisis, has pushed small businesses to digitize and sell online, thanks in particular to marketplaces which grew on average in 2021 by + 27%, i.e., twice as much. Faster than in 2019.
Marketplaces Will Specialize
First, the domination of marketplaces will strengthen, and we will see the emergence of niche marketplaces.
Indeed, there are currently many niches that specialized marketplaces can occupy to compete with web giants.
The growth of e-commerce will thus contribute to developing these specialized marketplaces that consumers seek for their expertise in a given sector.
The Advent Of Unified Commerce
The omnichannel strategy puts the customer at the center by providing all information channels.
Unified channels enable optimizing the customer experience, without a hitch, on all devices and platforms. Unified Commerce puts technology at the heart of its strategy.
The Rise of Voice-Commerce
This trend of voice assistants is consolidating. According to Statistics, voice control is expected to increase by 34,000 million euros in 2022.
This phenomenon should also be part of the customer experience in sales in physical stores.
The Increase In Mobile Sales
In 2021, mobile sales will represent 72.9% of all online sales, or about $ 3.560 billion, representing an increase of 22.3% compared to last year ( source ).
This shows companies’ importance in supporting this purchasing behavior by offering optimized online stores on mobile.
The Increase In Sales on Social Networks
In addition to being a way for brands to reach their target, social networks are becoming a tool that allows direct sales.
Instagram is strengthening its appeal for stores even though Facebook remains the market leader within this trend.
The Need To Create Sustainable Products And Brands
Another big trend will be responsible and green consumption, driven mainly by millennials and the following generations.
These generations favor sustainable products and brands committed to the protection and preservation of the environment.
The Acceleration of Recommerce, or Reverse Trade
This is the trend of selling and buying second-hand products.
The recommerce is gaining momentum both on social networks and specialized applications and platforms.
The Development Of FinTech
Another trend that is developing in 2022, initiated by large companies that offer their payment platform.
This is the case, for example, with Google Pay, Samsung Pay, or Facebook Pay, among others …