Incorporating 5G will be essential to ensure the operation and efficiency of intelligent connections; vehicles, houses, appliances …
2020 is forecast as the year of progression from 4G to 5G. By 2021 it is estimated that this advance in bandwidth speed will raise the number of devices connected to the internet to 20.8 billion, compared to the 6,000 million currently combined.
For brands, it will make downloading their content more accessible and faster, especially video content, which can be shared on social networks by more than 1200% compared to links or text. On the other hand, it will improve connectivity in indoor or outdoor spaces with a high concentration of devices connected to the network, which will allow locating and reaching a more significant number of users at the same time. The challenge for agencies and brands is to make equally intelligent use of Data to offer hyper-personalized experiences relevant to the consumer and that accompany them, in a non-intrusive way, throughout their journey towards the purchase decision. We will see in this edition the great possibilities that this evolution will bring to the retail sector especially.
5G And Advertising
The first thought is that, in this future 5G-enhanced media environment, any surface can become an interactive marketing medium. Agencies have to explore new advertising formats that take advantage of the possibilities of these shop windows for brands. For example, ad inventory, super-fast wireless connectivity will make high-end displays available in many more locations, thus creating even more space acquisition opportunities. As the main interface of digital assistants, the voice will allow building more direct and natural relationships between brands and people. Robotics, for its part, is becoming more sophisticated until it reaches increasingly perfected human appearances.
The IoT augmented reality (AR), and virtual reality (VR) will multiply their offer, opening a whole range of possibilities to sectors such as retail. Physical stores will compete with e-commerce, not so much in transactions, but in surprising experiences for the consumer. Soon we will be able to enter a store and be guided by virtual reality to the exact place of purchase, visit “simply” virtual stores, interact with products through augmented reality … The generation of visual and voice content to make this a reality will be a new creative and media challenge for the most innovative agencies.