Do you want to be at the forefront of marketing? Prepare the crystal ball, because here are our predictions for digital marketing trends for 2021.
2020 has been a crazy year. The effect of COVID-19 has been significant and will likely be long-lasting. Amid the chaos and madness caused by the great changes in our society, many companies have had to evolve and adapt to the new normal.
Pandemic or not, it is a fact that marketing trends move at the speed of light. With new statistics, technological and technical advances emerging every day, the way we attract, connect and engage with our audiences are constantly changing. So much so, that sometimes it can be hard to keep up!
However, to be successful in this fast-paced industry, you have to do more than keep up with digital marketing trends – you have to be on the cutting edge. Now, approaching the end of one of the most unpredictable years in history, we can assure that consumer behavior has changed, predictably becoming permanent after the pandemic.
We pulled out our crystal ball to point you to the key digital marketing trends that your company should consider to attract users, retain current customers, and generate more traffic and revenue.
7 Digital Marketing Trends Where You Should Invest
Social Networks To Interact And Retain
Businesses should be prepared to dedicate more resources to social media marketing in 2021. During the COVID-19 pandemic, the time that users have been browsing online, searching for products, brands and informing themselves has increased dramatically. That is why customer retention has become a priority for companies.
This consumer shift creates new opportunities to increase reach with new audiences and re-engage with old customers. For this, it will be necessary to develop a content plan for social networks, make periodic publications, generate engagement with users, and monitor. If you have a small or medium-sized business that is not yet present on social media, now is the time.
Everything Included In Google Listings And Local SEO
If you are the owner of an SME, the first thing you have to do is make sure that you are present in the “local listings” of the search platforms and that your data is also verified and updated. This is essential especially for B2C companies that attract customers mainly locally (such as a dental clinic, or a language academy). For example, being present on the Google My Business list will provide valuable information about your hours (many of which are constantly changing due to COVID-19), services, and geographic location.
One tip for you to implement now is to make sure you have a geographically defined service area within the “local listings”, as this will help your business appear in searches called “near me”. Many search engines (especially Google) prioritize relevance in their search algorithms. This fact, which may seem counterproductive by limiting the service radius of your B2C company, will make it penetrate deeper into search results. Keeping your data updated will also allow your clients to know any changes you make in your schedules, promotions, or any other information that you want to transmit quickly.
Keep The Availability Of Your Products Updated
If you have an e-commerce, you should know that currently, the fact of having or not having your products and/or services available is the main reason why customers are changing their loyalty to a brand.
You have to be very clear. For example, for articles with high turnover, consider the option of placing a banner on the web indicating when those key products will be available. Also, if you are not generating a customer database by collecting their contact information, now is the perfect time to create it, with the excuse of notifying them of the availability of the product. Be proactive by notifying customers of availability changes with a text / WhatsApp message or automated email.
Automated Offers In Google Ads
Google Ads marketers are constantly modifying and adjusting campaigns, keywords, and offers to get the most out of your ad spend. Carrying out this work has a cost, but… Did you know that Google allows them to be automated, based on previously performed movements?
It is not something new, they emerged in 2016, but they have been evolving and in 2021 new improvements and precision are announced. Using them will allow professionals to spend their time optimizing other aspects of PPC performance, which ultimately deliver a better result at a lower cost.
The Power Of Voice Search
Although currently, voice search is not part of Google’s algorithm; however, it still dictates the current search results. Voice search queries often produce different results than if the user had typed in a text-based search. With regard to SEO, it is important that companies are aware of the voice search components and optimize content for this type of search.
To do this, you need to be more direct and conversational so that it accurately syncs with your search queries. Doing it this way will help drive traffic by staying relevant and more visible to consumers.
Enhanced Retention Through Segmentation
It costs less money to keep current customers than it does to recruit new ones. In addition, satisfied customers tend to tell their friends, thus becoming brand prescribers.
That is why it is important to take care of current customers. Make sure you keep them informed about the changes, news, and launches that your company makes by interacting with them through the different tools that technology and social networks provide us. By collecting data and segmenting your customers, you will get to know them better and be able to generate business opportunities at the right time.
More Interactive Content
Generate and add interactive elements to your digital ecosystem. In this way you will provide value to users, you will be able to generate engagement and get them involved with your brand. Users will provide you with their information without realizing it. For example, suppose you are a real estate agent and you add a simple but effective mortgage calculator to your website. You have added value to your website and at the same time, you learn more about your users based on the data they enter into the calculator.
On social media, contests are a great, quick way to exponentially increase your reach and visibility. Offering an attractive reward to the customer, they will not hesitate to share it in order to obtain the prize. It is the current version of the so-called “member get member”.
These are just some of the digital marketing trends that you will have to take into account for the year 2021. You should take them as a start in order to plan your marketing strategy for the next year. Invest more in social networks, stay alert with “local searches”, give it all the importance it has. If you follow these seven recommendations, they can help you increase traffic to your website, generate more leads, retain current ones, and therefore, you will increase your sales.
Also Read: Local Advertising: An Unexpected New Frontier For Machine Learning