Immediately after ChatGPT was released, there was a panic in the content marketing industry. It represented a revolution; all one had to do was feed it a question or a….
What does a content marketing process look like in everyday life? In our series “The everyday life of an online marketer,” we report, not entirely without a wink, on topics….
Successful gender marketing requires one thing above all: instinct. Afraid of burning them, many companies tend to refrain from gender-specific brand management and thereby block potential opportunities for new customer….
An inbound marketing manager (we can also call him a marketing project manager or digital marketing manager) defines and implements a strategy for acquiring traffic on the web. These actions….
You are spoiled for choice if you are wondering about the right marketing channel. There is a wealth of instruments and marketing measures to choose from, and at the beginning,….