Marketing policies are understood as a group of tools whose purpose is to achieve the company’s objectives, such as increasing sales, improving the digital marketing strategy, retaining customers, etc.
All of the aforementioned is closely related to the four “Ps” of marketing (price, product, point of sale, and promotion), which are the basic components to ensure that your campaign has more opportunities to achieve its purpose. Even so, it must be taken into account that no strategy can guarantee 100% success, and there are many factors that we cannot control.
The 4 P’s approach works for virtually any industry and can be applied to any business.
The marketing strategy must:
The 4 “Ps” should influence:
Digital marketing is all those processes, strategies, and plans carried out to promote a product or brand. It differs from the traditional in that it consists of multiple digital tools to obtain and manage user data. Some of these tools are:
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