To meet the technical and scientific challenge of optimizing multi-local campaigns, it is necessary to know how to respond to two structural biases that go beyond the traditional and well-controlled….
In today’s society, digital marketing plays a fundamental role in the way companies do business and reach the final consumer. With the end of third-party cookies fast approaching, many companies….
The hospitality business has worked very well due to daily word of mouth. Customers who went to a bar or restaurant enjoyed the food and did not hesitate to recommend….
No, it is not enough to have a website for your online business to be visible on the internet. There are millions of websites worldwide, and many of them belong….
The biggest challenge that brands will face next year is attribution systems. Most of the market continues to measure the performance of their media mix through click-based models or, even….
