Remarketing and retargeting are terms that belong, so they should at least belong to the portfolio of every marketer. However, they are often confused or considered the same, and Google is partly to blame. Want to know more? Read on.
What Is Retargeting?
Imagine a situation where a visitor to your site leaves without making a purchase or other desired conversion. Thanks to cookies placed on your website, you can attract it with your advertisement on other websites. In three days, we will remind him of a product you did not buy from you, highlight its benefits, and offer it a discount or free shipping. Convince your visitor to come back to you and convert.
Remarketing In Fact
Remarketing enters the purchasing process only when a person makes a purchase/conversion. It is considered an Up-Sell / Cross-Sell technique, thanks to which you can offer the customer additional goods or services to the product he has already bought from you.
Imagine that a customer buys a swimming cap and swimsuit from you. It is an excellent assumption that he started this sport or did it regularly. In a few days, you will set up remarketing for this customer and offer him swimming goggles as a supplement to have a better swimming experience. This will target relevant content to the people who benefit from such a purchase.
Google remarketing = retargeting
Google confuses people a bit in these terms. In their Google Adwords tool, you can use the service when you target visitors to your site who have not made a purchase. As we said above, this technique is called retargeting. However, if you go to the Google AdWords Display Network settings and start setting up this option, you’ll notice that Google has called it remarketing.
However, this does not change the usefulness of one technique or the other. There are ways to use them in your case as well. If you need advice, do not hesitate to write to us.
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