Grammatical errors in post descriptions, low-quality photos or incorrect format are quite common in social media marketing. If you want your social media to look professional, avoid these mistakes. Read more about the 5 most common mistakes brands make in social media marketing.
Spamming The Audience
One of the most common problems is constantly spamming your audience. When promoting your products or services, focus more on the added value of what you offer rather than constantly calling attention to your discounts, promotions, discount codes and the products themselves. Spamming will cause your audience to get fed up with your content and stop following you. Brands want to avoid getting to the stage where it gets on the nerves of their customers. Choose a UGC strategy instead and let your satisfied customers present your services and products for you. Nothing sells better than a good experience from other customers.
Ignoring The Stats
Each social network offers brands advanced statistics about what’s happening on the account. From statistics about your audience to the most viewed video on your profile. This is all the key information for you. Based on these numbers and graphs, which are meaningless to some, you can plan appropriate strategies and achieve higher sales and brand awareness. Data is the key to success, and social media marketing is no different.
Not Investing In a Social Media Specialist.
We have already written about why not to do social media marketing “at home on your knees”. And we’ll come back to that a bit now. Just like any job, the job of a social media specialist has its justification. Promoting your brand on social networks is not always a walk in the park but requires know-how, experience, a professional perspective and creative execution. Investing in a person or agency with experience can improve your social media marketing so much that you won’t imagine working without them.
Not Listening To Your Audience.
As we mentioned in the statistics section, it is important to know your audience. Only then will you be able to deliver the right content that interests him? Maintain regular interaction with your audience, communicate, ask questions and let your followers and fans make decisions, even on small things. By listening to your audience, you can gain many benefits and make better predictions. Setting the right strategy will be easier, and this step can pay off.
Focus on more than just one type of content. Instead, create a variety of content. Include different types of content in your strategies, such as video, gif, text, interactive, or UGC. Thanks to the different types of content you publish, you can reach a larger audience and thus increase brand awareness, sales or followers.