You are spoiled for choice if you are wondering about the right marketing channel. There is a wealth of instruments…
Imagine you're running a business in the heart of a bustling city like London. In this digital age, you know…
The return on investment is essential because it makes it possible to evaluate the profitability of e-commerce. Moreover, calculating the…
Effective CPM or eCPM is a fundamental control metric. The effective CPM will allow us to measure the campaigns executed…
We live in an evolving digital world where people have shorter attention spans and high competition for engagement, so marketers…
It's human to make mistakes. However, repeating the same mistakes leads to negative consequences. Let's look at the five most…
Marketing policies are understood as a group of tools whose purpose is to achieve the company's objectives, such as increasing…
Supply chains (from raw materials to processing, storage, and the end customer) have always been risks. Still, the corona pandemic…
The first question that will assail us is... what is the appropriate conversion rate for my sales funnel? Well, that…
Email marketing is one of the most common techniques in online marketing. Over the years, it has experienced ups and…