Instagram has changed a lot since its birth. Not in the aesthetic sense but rather in the practical one. It is no longer a photo-sharing app that we turn to if we want to gossip with someone, nor is it just about making our scrapbook of memories. Now it is an (almost) mandatory showcase for celebrities, entrepreneurs, large and small brands and, of course, influencers.
That is why one of the significant changes in Instagram has been precisely Instagram Shopping. This social network is now a large shopping center open to the world.
So, at this time when you want to be someone in the online world, you have to have an Instagram profile full of good content. It becomes necessary to establish a strategy to decide what content to upload to Instagram.
It will be essential to select the perfect publications that most agencies and Communication and Brand companies already work as one more part of the business, the look and feel of Instagram.
By the way, if you dedicate yourself to the world of social networks or plan to spend several (many) hours bugging your applications, make sure you have the suitable gigabytes according to the use you make of your mobile.
What Content To Upload To Instagram
The truth is that there is no written rule about it. If you have seen the Instagram profiles of fashion brands, design or aesthetic themes such as flowers and cute things, you will have noticed that the square format of photos is beginning to die, or at least to be a hybrid. Many accounts are betting on showing the entire image, its structure, or even keeping it vertical both in the feed and the Stories.
So, before deciding which photos to post on Instagram, we recommend that you look at the accounts you follow or those of your competition if you are a brand and look for ways to differentiate yourself.
In general, the most successful photos on Instagram are natural or personal. Even if you are a brand, it is always a plus that your audience can feel identified with you, and empathy is a good vein of sales.
If you want to work on a content strategy to upload to Instagram, it is best to vary it. Do not hang all the photos with a general plane or hang them with a super flat detail. The ideal is that both coexist and that some help us to zoom in on some point, while the others make your feed breathe and not feel too overloaded.
Whether you manage a company’s networks or if you are your brand, or a private person who wants to have an attractive and balanced Instagram feed, bet on a color range. If you are a brand and have already studied and developed your color palette, try to transfer it to your photos.
Please include details of those colors in your images and create a common thread in all of them. If you don’t have defined colors, try to always use the same filter or edit them in the same way. This will help make your Instagram feed much more balanced.
But hey, as we told you at the beginning, there is no written rule about the content you have to upload to Instagram or, instead, about the aesthetics of that content, so try and have fun with your posts. If maintaining a color tone in all your publications seems like an absolute pain to you, completely change the chip and make your photos real vervain. You may be so different that you succeed.
What To Upload To Instagram Stories
Instagram stories have been a revolution. Indeed you have a more significant interaction in your Stories than in the photos of your feed unless you are a mega influencer and you are hitting it whatever you do and publish where you publish. Otherwise, don’t forget Instagram stories!
Now is when the million-dollar question comes… What stories to upload to Instagram? Well, here the recommendation is that you be super dynamic and fresh. Interaction with your community is super-rich if you take advantage of Instagram stories’ options: polls, questions and answers, filters… They are very dynamic posts that will help you stay connected.
Content that you can publish in your Instagram stories and that tend to succeed more than Coca Cola are tips, live videos, tricks, how to do something or things you are doing or seeing practically in real-time. The recommendation in these cases is that if you upload a video to Stories, always try to put a text that summarizes what you are talking about. So that? Think that not everyone has the volume connected 24/7, you can go on the Metro without headphones, or you can’t see it at that moment for whatever reason. If you tell him what you are talking about with a text, you capture his attention to return to your video when he can listen to it and see it correctly.
Generally, if you upload more than one story on the same day, the last one you upload will get more views than the first one. Keep this in mind when ordering your posts.
What Can’t Be Posted On Instagram
In the case of “prohibited” posts on Instagram, there are indeed written rules that can penalize you. When we say, punish we mean to censor.
Several images cannot be published on Instagram and are governed by these points:
- You plagiarized images or images that are not your property.
- Nudity or sexually explicit images. This topic often generates controversy, mainly because a woman can take a photo of herself breastfeeding but not show her breast. The same thing happens when a guy goes shirtless, but a girl can’t pose nude.
- Images that promote violence towards oneself or another individual or terrorism.
Although other posts can be published on Instagram, we recommend or give you the option to categorize them as sensitive content. In this way, the user decides if he wants to see that image or not. If you follow accounts of animal protection associations or the media, you may have been able to see these types of messages.
If you have a life and don’t want to live subject to post hours, remember that you can schedule your Instagram posts.