The Chinese video network TikTok is clearly on the rise when it comes to entertainment. Not only that, because of the video content, users stay longer on the app than with others. First attempts with advertising placements show that TikTok will soon also be central as a platform for innovative marketing.
The TikTok video platform is inspiring Generation Z. But why is that?
One of the reasons could be that use as a consumer is only possible without registration. That means the entry barrier is shallow. You only need to create an account if you want to share a video yourself.
Another reason is communication that works almost exclusively through videos, which is the main advantage because people are more willing to follow a video than to read something.
The third main reason is the challenges that grew up on TikTok. In addition to lip-syncing, dance or other challenges to a piece of particular music. TikTok also promotes the breakthrough of musicians who make their music available there for free.
Also Read: How To Generate Leads Via LinkedIn?
As a network, TikTok offers you exciting opportunities. Around 66% of the users are younger than 30 years and are therefore in an exciting target customer group.
There are different ways to advertise on the platform. In addition to native advertisements, there is also the option of promoting challenges that promote your brand.
For example, Pepsi launched a large-scale advertising campaign for Christmas. This reached over 5 million users and achieved an engagement rate of 27%. A jackpot among the campaigns!
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