What Matters This Year
There will be numerous online marketing trends again in 2021. You can quickly lose track of things. So that this does not happen to you and that you can present your service even more strongly online in these uncertain times, we have put together the most important topics for SMEs and show how you can use them to increase the visibility and reach of your company.
Mobile First – Optimizing Your Website For Mobile Devices
It cannot be said often enough: A website should be optimized for mobile use because the vast majority of Internet users rely on smartphones and other mobile devices. Google will rate websites on their design accordingly and will attach even more importance to this property in 2021. The result: Pages designed for mobile display will dominate the ranking of a search query from March onwards – older pages that are still exclusively aimed at the desktop view, on the other hand, will be found significantly further back in the search results.
Social Media: More Success Through Advertisements
The social media platforms such as Instagram, Facebook, or Twitter, which can no longer be ignored in online communication, have experienced an enormous increase in importance as a result of Corona and continue to have high usage figures. The high duration, intensity, and quality of the exchanges between companies and prospects, and customers will remain highly relevant for SMEs in 2021 with the existence of restrictions on the economy. It is all the more important to be present with your own social media profile and to regularly offer your target group real added value with helpful content. With social media, ads generate even more reach for your messages and reach users who you should get to know. This is your chance to win potential new customers and applicants for your company via social media in 2021 as well.
Content marketing is becoming more and more important not only from an SEO perspective but also from a user perspective. No one really needs to enable content in 2021. Rely on content that really interests your target group, that tells stories about you and your work, and entertainingly provides information. So, above all, design your messages in a user-oriented manner and with your own handwriting. There are more and more ways to do this: from classic blog articles, guide PDFs, images, videos, or webinars to podcasts or live chats. Anyone who does content marketing in different ways and (e.g. social media) platforms for themselves has the opportunity to convince more potential customers of themselves this year than ever before.
Be Found Online, Create Trust
So that customers can easily find you and your business online, company entries with current data in the most important online directories such as Google My Business or Yellow Pages pay off. Not least to create trust. In connection with user reviews and your informative website, you create a trustworthy image of your company: The user not only finds your location but also all possible contact options and currently additional information, some of which is pandemic-related. With well-maintained entries, you can also convince Google a bit more easily. Because if you can be easily found here through company entries, you can bring more customers to your website and thus receive new contacts and inquiries.
Search Engine Optimization
The Optimize your website to be found through search engines like Google remains an essential element of a successful online marketing strategy. In 2021, focus primarily on optimizing loading time, mobile and general user-friendliness, and high-quality website content. Rely on content with added value that offers your users new, useful and reliable information.
Precise Communication At The Right Time
Market research analyzes show that the success of communication measures such as mailings and newsletters largely depends on the time of dispatch, the correct day of the week, and a meaningful subject. For example, keep track of opening and click rates to conclude when the right time is for your target group for actions like this.
Optimization For Voice Assistants
With the increasing popularity of Amazon’s Alexa or Google Home, the search engines are also continuously adapting to the new usage behavior of consumers. Since they search with whole sentences when searching by voice, a website must also be able to answer questions with whole sentences. So that you can also be found using voice search, you should therefore cover all possible W-questions about your website.