The future and how to channel it is usually one of the most common questions we ask ourselves in advertising and marketing. The one that arrives first usually obtains better impact and results in advertising campaigns. But, as everything is constantly moving and evolving, it is difficult to predict what companies and brands should or should not do and, above all, when to do it. One of the areas that have undergone the most changes is Social Media. Companies have to be constantly searching, analyzing and adapting to market changes. Marketing strategies evolve at the same pace as social networks to offer the best possible service to customers.
In this article, we will analyze the trends outlined by social media Hootsuite platform as the most outstanding in the coming years.
The visual above the text. Searches will be carried out employing images or even utilizing voice. In addition, investigations are expected to be carried out through social media, such as Pinterest, Flickr or Instagram.
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