Electronic Signature: Why Marketing Departments Should Also Be Interested


Security, time-saving… The electronic signature is more and more essential in companies and offers many advantages when it comes to simplifying marketing processes …
The crisis linked to the Covid-19 pandemic and the successive confinements have accelerated the digitalization of companies for more than a year, and the electronic signature is part of the solutions implemented within many services, whether acts of large groups or small and medium-sized businesses.
Marketing and e-commerce departments also have every interest in adopting it. Thanks to it, the marketing validation processes are done more quickly. It also makes inter-team exchanges more efficient.
Because the advantages of e-signature are numerous: here are a few.

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The Advantages Of Electronic Signatures

A Reduction In Lead Times

By avoiding the need for a handwritten signature, the electronic signature is a technical and legal process that frees both distance and time.

Documents no longer need to be mailed before being signed or scanned, and no one has to move, whatever the nature of the document (sales, suppliers, HR, etc.).

Savings For Marketing Services

For a marketing department, dematerialization makes it possible to make precious savings in order to invest in the essential.

In particular, is less paper used, whether printing, sending, archiving.

Guaranteed Traceability

When individual consent and approves a digital document, each digital signature is accompanied by a certificate (also digital), which allows all changes made to a signed document to be traced. The perpetrators can thus be identified.

A Process Useful In All Sectors

The electronic signature is changing the daily life of many sectors: marketing, legal, real estate, insurance, HR, etc.

It also saves precious time for consumers.

Some companies allow their users to easily connect with their customers and service providers to send, sign and store all their documents. Their agreements are concluded faster!

Tools That Complement A Simple Electronic Signature

Electronic signature providers offer valuable additional tools to an e-commerce business as well.

Companies thus make it possible to follow the document validation process in real-time, to send a notification when a signature is validated.

It also includes automatic reminders and electronic storage. In addition, it also offers model procedures. This allows a service to organize itself better.

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