There is no doubt that the pandemic has affected, to a greater or lesser extent, all sectors and businesses. This has caused many brands to be forced to change their….
Rebranding is one of the most difficult actions to implement a company, update your brand to the times and run the evolution of your business. 1.What Is Brand Rebranding? Rebranding….
The year 2020 has not been the year everyone expected, but it has been an opportunity to reinvent yourself. Many companies have opted for digital transformation, whether with e-commerce, orders….
The digital transformation re-examines the business model and the company’s processes and therefore requires strong management support to embody the many changes that it implies. The majority of companies are….
To meet the technical and scientific challenge of optimizing multi-local campaigns, it is necessary to know how to respond to two structural biases that go beyond the traditional and well-controlled….