If you want to establish a new project management methodology in your company, you are initially faced with many questions and challenges. The organizational and cultural changes are often more….
The biggest challenge that brands will face next year is attribution systems. Most of the market continues to measure the performance of their media mix through click-based models or, even….
There is no doubt that the pandemic has affected, to a greater or lesser extent, all sectors and businesses. This has caused many brands to be forced to change their….
Rebranding is one of the most difficult actions to implement a company, update your brand to the times and run the evolution of your business. 1.What Is Brand Rebranding? Rebranding….