The biggest challenge that brands will face next year is attribution systems. Most of the market continues to measure the performance of their media mix through click-based models or, even….
Do you know what technical efficiency is and how it affects the company? The term ” efficiency ” refers to a concept widely used within the business world. Efficiency is….
If we agree on something about Instagram, it is no longer a photo-sharing app. Over the years, this social network has adapted to current trends. First, focused on photography and….
From a single white-label platform, networks can affiliate their ‘influencers’ through a mobile ‘app’ that allows them to manage their profiles on Facebook, Twitter and Instagram in an automated way…..
In online marketing, there are several ways to win new customers and build your brand. Effective performance marketing should make it clear which measures work and where investments are worthwhile…..